Participants
120
Across four audience segments
Digital Experience Study
Executive overview of participant engagement and task performance.
Study period: 4–18 June 2026
Task completion
84%
↑ 7 points vs benchmark
Average engagement
72%
↑ 4 points vs benchmark
Time to first action
3.8s
Median across all tasks
Engagement over the session
Indexed participant attention by minute
StudyBenchmark
Completion by segment
Successful completion of the primary task
Returning
92%
Prospects
86%
New users
79%
Occasional
72%
Task summary
Outcome and median completion time
| Task | Success | Median | Status |
|---|---|---|---|
| Find product information | 91% | 34 sec | Strong |
| Compare two options | 84% | 58 sec | Good |
| Locate support content | 77% | 49 sec | Review |
Key observations
Automatically surfaced themes
1
Clear primary navigation
Most participants moved confidently through the first two tasks.
2
Comparison needs stronger cues
Participants hesitated when distinguishing similar options.
3
Support content is discovered late
Search was preferred over navigation for troubleshooting.